Deconstructing the Commonplace- My regular column in the UK magazine Wired is called 'What's Inside?' and in it I explain the ingredients in everyday items and also try to find other things that contain these ingredients. This enables the graphics people at the magazine to illustrate the column in dramatic ways.
Here are the items in alphabetical order (and the issue in which they appeared). They are just as I submitted them, and before they were edited. Some of them have been archived on the Wired website you can see these here.
The products
- Alpen Light summer fruits bar (March 2011)
- Ariel Excel Gel (April 2010)
- Berocca vitamins and minerals (June 2010)
- Boots Eye Wash (December 2010)
- Cadbury Highlights (July 2011)
- Carex Moisture Plus (August 2011)
- Cillit Bang (August 2010)
- Coffee Mate creamer (December 2009)
- Colgate Sensitive toothpaste (May 2010)
- Dove deodorant (July 2010)
- Drench drink (May 2011)
- Flexitol heel balm (February 2011)
- Kikkoman Soy Sauce (June 2011)
- Low energy light bulbs (October 2009)
- Listerine mouthwash (September 2009)
- Lithium batteries (November 2010)
- Marmite (April 2011)
- Mr Muscle drain unblocker (January 2011)
- Otex ear wax remover (June 2009)
- Perfect Intense Beauty Serum (January 2010)
- Relentless caffeine drink (May 2009)
- Ribena Light (September 2010)
- Roman Candle firework (November 2009)
- Selenium with Vitamins A,C, and E (February 2010)
- Shape Strawberry Yoghurt (March 2010)
- Tixylix cough linctus (July 2009)
- Viagra (September 2011)
- Voltarol pain relief (October 2010)
- Wrigley's Extra chewing gum (August 2009)